Choosing a Brief

Most of the briefs I would be happy doing but there is one where I am missing technical knowledge and require software that isn't present. This is the brief that involves designing a game or game level, I have ruled this one out but that still leaves 12. The briefs I am considering are as follows:

A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

·                -a website homepage for the band;

·                -a cover for its release on DVD;

                 -a magazine advertisement for the DVD

     

      A promotion package for a new film, to include a teaser trailer, together with two of the following three options:

·                -a website homepage for the film;
·                -a film magazine front cover, featuring the film;

·                -a poster for the film.

                                                                                                                           

3   An advertising package for a new product or service, to include two TV advertisements, together with two of the following three options:

                -a radio advertisement;

·               -a TV programme sponsorship sequence;
                -a web pop-up

·             

      We came to the decison that It would be between a Music video and a TV advert. We felt these two sutied us the best as we could straight away think of ideas. The way we decided was by seeing which brief gave us the most ideas. This turned out to be the music video.

      

     With the Promo music video we feel we can apply our knowledge and ideas best to this. We felt the other two briefs would limit our ideas where as the music video would allows us to be creative. We have already had some good ideas. The two main ones we are considering are a festival music video or a time lapse video. 

Briefs

     These are the briefs we have been given to chose from for our A2 production:  

     1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

·         a website homepage for the band;

·         a cover for its release on DVD;

·         a magazine advertisement for the DVD

2.  A promotion package for a new film, to include a teaser trailer, together with two of the following three options:

·         a website homepage for the film;

·         a film magazine front cover, featuring the film;

·         a poster for the film.

3. An advertising package for a new product or service, to include two TV advertisements, together with two of the following three options:

·         a radio advertisement;

·         a TV programme sponsorship sequence;

·         a web pop-up

4. A promotion package for a new computer/video game, to include two TV advertisements, together with two of the following three options:

·         the cover of the game’s package;

·         Two hyperlinked pages from the game’s website;

·         a magazine advertisement for the game.

5. A promotion package for a new soap opera, to include a TV trailer, together with two of the following three options:

·         a listings magazine front cover featuring the new soap;

·         Two hyperlinked webpages(with video extract) for the soap’s website;

·         a poster for the soap.

6.A selection of materials related to an original children’s TV drama, to include the title sequence to the TV programme, together with two of the following three options:

·         the front cover to a magazine for the series;

·         a DVD cover for the series;

·         a radio advertisement for the magazine

7. An extract from a new documentary TV programme, lasting approximately five minutes, together with two of the following three options:

·         a radio trailer for the documentary;

·         a double-page spread from a listings magazine focused on the documentary;

·         a newspaper advertisement for the documentary.

8.The first two pages of a new local newspaper, together with two of the following three options:

·         a poster for the newspaper;

·         a radio advertisement for the newspaper;

·         two hyperlinked pages from the paper’s website.

9. A website for a new TV channel (to include a minimum of three hyperlinked pages with original images, audio and video extract), together with two of the following three options:

·         a newspaper advertisement for the channel;

·         a double page spread for a listings magazine, focused on the channel’s launch;

·         an animated ident sequence for the channel.

10. A short film in its entirety, lasting approximately five minutes, which may be live action or animated or a combination of both, together with two of the following three options:

·         a poster for the film;

·         a radio trailer for the film;

·         a film magazine review page featuring the film.

11.The first level of a new computer/video game, together with two of the following three options:

·         the cover for the game’s package;

·         a magazine advertisement for the game;

·         a radio advertisement for the game.

      12.  An extract/package from a local TV news programme, lasting approximately five minutes, together with two of the following three options:

·         two hyperlinked pages from the programme’s website;

·         a generic radio trailer for the programme;

·         a short title sequence for the programme.

13 An extract from a radio play, lasting approximately five minutes, together with two of the following three options:

·         a newspaper advertisement for the play;

·         a double: page listings magazine feature about the play;

·         a page from the radio station’s website promoting the play.

AS Media Studies Production

This is the opening sequence I made for my AS final production.Through the development of my opening sequence I have furthered my knowledge in the use of media techniques.

   

Synopsis:
The story to our opening sequence was based on a hitman who had a target to take out. The identity of the hitman is ment to be believed  to be the buisness man. We achieved this by having a voiceover over the buisness man as he returns to his home. The buisnnesman turns out to be the target as the identity of the real hitman is reveled. This buisness man is also involed in the transfer of prison inmates which could lead to either people the hitmans needs to take out or people the himan is trying to save. The opening sequence was ment to represent the more gritty and realistic side of crime and the UK. We wanted to create a thriller that will have twists and gritty tension.

Areas of Success:

I feel the types of shots we used were very successful. The main shots I am proud of was pan into the business man's car this can be seen at the 41 second mark. This camerawork was very smooth and matched the the movement of the actor. I felt this helped the audience's immersion due to the smoothness also it makes the tension more effective later as it goes from relaxed smooth atmostphere to immenient death. The scene were the hitman hears the buisnessman at the door was also very effective as this is low angle shot shot showing who has the power in the situation and also confirming the identity of the hitman.

The choice of music track was a good addtion to the non diegetic sound. Classical music is common convention in thrillers when trying to imply tension. This is due to the contrast from the classical music and action on screen as it makes the audience unevered as it is misleading.

The CCTV filter was also a good addtion to the opening sequence as it gives the hint that the actor on screen is being watched or followed by someone. We achieved tyhis by lowering the saturation and lifting the contrast. We also cut the clip into bits to make it look more athentic as jagged motion can been seen on some cameras in real life.

Areas for Improvement:

Although the majoriety of the shots we used were good there was one shot I felt we could have made better. This is the shot from the back of the car when the buisnessman turns up to his house. I felt this shot looked clumsy and tacked on as it didnt really give anything to the open sequence. I felt the voiceover could have been improved if we could have found better recording equipment as you can hear static everytime I spoke. There was also a crossfade that wasnt necessary when the buisness man leaves the door and enters his car. This I felt broke the imersion a little for the audience.

Conclusion:

In all I am proud of my AS production I felt I applied a vast array of knowledge of film techniques I knew at the time. My AS production has taught me were I need to improve. This will help me to learn from my mistakes and better myself for my A2 production. This post is also a handy referance for me to go back to for inspiration.

Lables