Ancillary Text: Cover Design

This is the design I have made for the ancillary task. we have decided on a change of narrative. We have now decided that the red hoodie is trying to escape inner city life but is struggling to get there. This is why I have chosen to contrast the nature with the city scape. The tsunami is meant to represent almost a cleanse of their past life. The idea of using nature is to symbolise freedom as this is what most people assume when the imagine a countryside or tropical beach.

We feel that the idea of trying to escape is very relatable to our target audience. This need for escape builds up in everyone and its normally due to stress or boredom of their lifestyle. This makes it a very relevant concept to get across.     

Cover DVD Design

We decided that the back of the cover didn't match up with the colour scheme of the front this made the whole design look unfinished So I decided to use a gradient to mix the red in to ODESZA. I also changed the font to make it fit the design as the sharp capital letters make it look similar to graffiti. Having a specific colour scheme can make your product more recognisable for example Coca Cola can be recognised globally by the colours alone.

Below is the final design of the product we decided to emphasise the subtitle a bit more by positioning it better and also applying the colour scheme. 

Starting DVD Cover Design

One of the ancillary texts  was to design a DVD cover we decided to do this through the use of publisher and photoshop. We designed the majority of the cover using publisher as the interface was easier for us when organising images and text on the cover.

We thought the cover should accurately resent the atmosphere and treatment of our music video. This is so people can see what they are buying. Keeping up the theme can influence the consumer's viewpoint towards the music video making it easier for us to portray the atmosphere we desire.

This is our initial design 

We wanted to achieve a dark urban atmosphere To do this we used dark colours and common things seen in urban areas: graffiti and hoodies. Using commonly seen things allows the viewer to understand want we are trying to achieve as they able to create a link between the items.

Media In the Online Age

Below is a documentation of how people have grown to use the internet, I discussed the internet revolution and the history behind the internet. In doing this I have identified that our target audience is wanting a way to break free and escape from society this has made me want to aim to project this into my music video.  

Media in the Online Age by Jordan Bunning

My Cover Design

For my cover individual cover design I decided to emphasize the story. My idea was inspired by Strauss ideology of binary opposites. The binary opposites I was going for was nature vs urban. This was also crafted on my belief that mankind has a disregard for nature and would rather exploit the planet for profit. In the cover design I wanted to show that nature is returning to fight back which I symbolized with the tsunami clashing against the cityscape. This also works very well with the album title In Return as it given a meaning.