We decided to film an extra segment that can be used for the intro or ending of our music video. This segment involved a time lapse of someone drawing the ODESZA group name. We chose to pick someone outside the group who had done graphic design. This was to achieve the quality we wanted as the design isn't as easy as it looks. This shot could also be used for my part of website to advertise the name in an appealing way.
For our character in the music video we and to choose a mask design. When we were first deciding we were unsure of keeping the mask idea but after looking at a few designs we were able to come to a conclusion. We also asked people what they thought of the designs. This is so we could gather some audience feedback.
This is the first design we looked at we liked the idea it still showed some parts of the characters face giving some character however the people we asked said it reminded them of the guy fawkes mask and we didn't want to influence peoples perception to think the character is a vigilante or activist.
This is the second mask we looked at we liked it for the same reason as the first but people again were influenced to believe the character was wearing the mask to hide there identity. half face mask tend to be commonly linked with criminal acts and we didn't want the viewer to believe that the character was an anarchist. We started to realise that we needed something neutral.
This is the mask we chose. We believed that completely taking away the identity of the individual would mean there are no influences to how the viewer perceives the character. Leaving things up for interpretation allow the audience to decide the own views without being influenced.
I was highly inspired by the the music video of bastille Pompeii for most of my design ideas. This is mainly because I like the Idea that they are referencing pompeii which was a natural disaster and applying it to the city life in the video. In both my cover design and poster I will try and show nature taking over or returning to the hooded man. This idea of nature returning links nicely with the album title In Return.
Our editing required us to plan out what effects and aftercare we need to use in order to achieve the atmosphere below is what we decided and some examples: Transitions
We wanted to make sure our video had smooth transitions, which is achieved with no effects but making sure the clips are flush with each other, for the time lapses this was to give the perception of time. For the walking clips that are cut so the character is jumping forward. For This we decided to use some cross fading to mask the jagged look as again it was to emphasize time passing.
Color Grading
We decided to make our music video very vibrant but dark this was achieved through colour grading. Using a treatment can be the final touch needed to achieve the atmosphere you want. The majority of films and music videos will use color grading to give it a professional finish. An example of good colour grading can be found in the A2 media production
These are the main factors we wanted to research as they can make or break a production, thus making it quintessential to our media production.
George Moore told us that he owned a drone with a camera attached we told him to do some test footage so we could see how we could implement it into our music video. We had an idea for the final scene to have the drone do a drop down view of the bonfire, however we need to see how the footage would turn out first. Below is the drone footage doing a sweep.
We liked this footage and the sweep gave us an idea for a shot where the drone could cross a field and about halfway through would be the character. It looks likely we are to incorporate this in someway.
WE had an idea for a transition for the chorus. We took a picture of the character and used photo shop to create a black background. We wanted the red jumper to show up which is why we took the picture with a flash on, this looks effective as it stands out against the black background. We tried to take a photo with . I then edited short black outs to the picture to give it a flickering effect. It can be seen going to the beat of the music towards the end of the music video.
Cohen (1972) believed in Moral panics. Moral Panics are a creation of the media. The media does this by focusing on a particular topic through news programs, newspapers, etc. When people pick up on the amount of focus they start to believe it to be a huge problem.
Some examples of moral panics are the Mods and Rockers (1960) ,Punks (1970) or Hoodies (2005) these are all negative examples of moral panics. The moral panic lead to ban of hoodies in the blue waters shopping centre the link to the article is below. http://news.bbc.co.uk/1/hi/england/kent/4534903.stm
More positive examples of moral panics are the ISIS terrorist organisation and the syrian refugee crisis as these are real problems effecting the world. This puts the argument against moral panics off balance cause it shows that these moral panics can help boost efforts to help out the world. Charities like UNHCR benefitted from this as people felt inclined to donate to charity.
