Editing

Our editing required us to plan out what effects and aftercare we need to use in order to achieve the atmosphere below is what we decided and some examples:

Transitions

We wanted to make sure our video had smooth transitions, which is achieved with no effects but making sure the clips are flush with each other, for the time lapses this was to give the perception of time. For the walking clips that are cut so the character is jumping forward. For This we decided to use some cross fading to mask the jagged look as again it was to emphasize time passing.



Color Grading

We decided to make our music video very vibrant but dark this was achieved through colour grading. Using a treatment can be the final touch needed to achieve the atmosphere you want. The majority of films and music videos will use color grading to give it a professional finish. An example of good colour grading can be found in the A2 media production




These are the main factors we wanted to research as they can make or break a production, thus making it quintessential to our media production.